A 25-year journey of impact.
Strategy. Story. Systems. Execution. I build audiences, brands and media that move people to action.
Six eras, one through-line.
Select an era to filter the atlas, or read it whole.
The working record.
- 1987 — 1991
Sam's Candy, Inc.
President — Bountiful, UT
Governor of Utah's Young Entrepreneur Award.
- 1992 — 1997
Gonzaga University
Journalism Student — Spokane, WA
- 1997 — 2002
HERO Magazine, LLC
Publisher & Co-Founder — Los Angeles, CA
Grew revenue from $100K to $2.5M in three years; distribution expanded to 25+ countries.
- 2002
Pallotta TeamWorks
VP, Business Development — Glendale, CA
- 2004 — 2005
Advertising for Humanity / XPRIZE Foundation
Deputy Producer — Hollywood, CA
- 2004 — 2016
Sam Page Fitness
Founder / Owner — Los Angeles, CA
- 2005 — 2015
Plus Magazine
Wellness Editor — Los Angeles, CA
- 2012
World Protection Group
Licensed Executive Protection Specialist — Santa Monica, CA
- 2016 — 2020
Gold's Gym SoCal Group
Master Elite Trainer / Asst. Fitness Mgr. — Hollywood, CA
Ranked one of the top five trainers in Los Angeles.
- 2023 — 2025
Plant This
Volunteer Retail Operations Leader — Palm Springs, CA
LUXELife Award: Best Plants + Gift Retailer (2025).
- Feb — Aug 2026
United America Network (UAN)
Podcast + Digital Media Producer — Palm Springs, CA
- Present
Riverside County Democratic Party
Communications Producer — Riverside, CA
- 1995 — 1997
Riverfront Park Security
Park Officer — Spokane, WA
- 2017 — 2019
The Gold Coast Bar
Security Guard / Bouncer — Hollywood, CA
By the numbers.
- 25+
- Years of experience
- 20x+
- Revenue growth for publishing ventures
- 75K+
- Magazine circulation at peak
- 500+
- Published articles & editorials
- $3M+
- Raised for global health initiatives
- 102
- Active fitness clients managed at one time
- $155K
- Annual sales as master elite trainer
What the work requires.
Highlights and organizations.
- Governor of Utah's Young Entrepreneur Award
- Ranked one of the top 5 trainers in Los Angeles
- Featured in The Advocate: 30 Best & Brightest
- White House recognition: HERO in the Library of Congress
- Grew HERO Magazine revenue from $100K to $2.5M in 3 years; expanded distribution to 25+ countries
- LUXELife Award: Best Plants + Gift Retailer (2025)
- Built Plant This into a premier xeriscape brand
- Produced statewide political podcasts & media
- Raised $3M+ for global health initiatives
- Published 500+ articles on health, wellness and nutrition
- Apple
- Plant This
- United America Network
- Riverside County Democratic Party
- Gold's Gym
- XPRIZE Foundation
- Gonzaga University
- HERO Magazine
- Pallotta TeamWorks
- HERO Magazine
- Plus Magazine
- PeaceLoveLunges
QUIETGΔMΞ.
Electronic music producer — progressive house and neo-trance. Artist: QUIETGAME. Label: Brave New Artists.
I turn strategy into story. Story into audience. Into impact.